4.9MM impressions per session
+53% average engagement
+37% sales lift
Lucky Charms rekindle its magic for a new generation by merging the nostalgic charm of its cereal with the modern allure of astrology.
Dive into the enchanting journey of Charmology and see how we turned marshmallows into a magical experience.
To get Gen-Z to eat Lucky Charms once again, we got them to read it. Literally. We teamed up with renowned psychic and influencer, Aliza Kelly, to create Charmology, a new divination practice interpreting marshmallow patterns in a coral bowl. This innovative idea transformed eating Lucky Charms into a mystical experience, where each marshmallow held a unique meaning and their combinations wove together personalized fortunes.
2024 CANNES LIONS - SILVER LION
THE CLIO AWARDS - 2 BRONZE
THE EFFIE AWARDS - BRONZE
2024