VENTURE X CARD LUX TRAVEL DIRECT MAIL MAGAZINE:
BRIEF: Create a direct mail piece with custom fold out that opens to a lux travel magazine to promote travel using Capital One Venture X card with high-end feel and stunning photography.
BRIEF: Create a direct mail piece with custom fold out that opens to a lux travel magazine to promote travel using Capital One Venture X card with high-end feel and stunning photography.
Venture X Travel card envelope cover + opening of tri-fold
Fully open tri-fold and travel booklet reveal
Lux Travel booklet page one and two
Lux Travel booklet center page
Lux Travel booklet page three and four
Lux Travel booklet back cover and cover
Full inside of envelope tri-fold without booklet and back of envelope with mailing requirements
SPARK BUSINESS CARD PRIMARY WELCOME KIT:
Create a welcome kit for introducing the Spark Business card and benefits using Capital One's new color palette and design elements that allows for a premium experience where cardholders can activate their new card.
Create a welcome kit for introducing the Spark Business card and benefits using Capital One's new color palette and design elements that allows for a premium experience where cardholders can activate their new card.
Spark Card Welcome Kit box top with card and Capital One placard
Placard is removed to reveal the card
Front and back cover of the Welcome booklet
Welcome booklet intro page with vellum top sheet
Welcome booklet
Welcome booklet
Welcome booklet
Welcome booklet
Welcome booklet with vellum closing page
End of Welcome booklet
Open Welcome kit to reveal QR code to apply and Welcome booklet
QUICKSILVER CARD UPMARKET ACQUISITIONS FOLD-OUT ENVELOPE:
Create a system of trifold direct mails that fold out to Quicksilver promotion with benefits utilizing new Capital One brand guidelines and elements each representing either travel, entertainment or $300 cash-bonus.
Create a system of trifold direct mails that fold out to Quicksilver promotion with benefits utilizing new Capital One brand guidelines and elements each representing either travel, entertainment or $300 cash-bonus.
SAVOR CARD STUDENT DIRECT MAIL OFFER:
Create a system of direct mail envelopes that promote a LTO for students to apply for Savor cards for the summer with either illustration or photography
Create a system of direct mail envelopes that promote a LTO for students to apply for Savor cards for the summer with either illustration or photography
BJ'S CAPITAL ONE MEMBERSHIP DIRECT MAIL OFFER:
Create direct mail holiday promotional offer for a BJ's membership upgrade with an envelope, form, and buck-slip with BJ's branding.
Create direct mail holiday promotional offer for a BJ's membership upgrade with an envelope, form, and buck-slip with BJ's branding.
REI CAPITAL ONE MEMBERSHIP DIRECT MAIL OFFER:
Create direct mail with promotional gift card for a REI membership with an envelope and form while using REI branding.
Create direct mail with promotional gift card for a REI membership with an envelope and form while using REI branding.
Acknowledgements: VML Capital One Creative Team with associate creative directors
Jonathan Schneider (art direction) & Patricia McGuire (copywriting)
Jonathan Schneider (art direction) & Patricia McGuire (copywriting)